Interactive Television Service Winner Is
British Broadcasting Corporation (BBC)
Available 24 hours a day, BBCi is an interactive television service giving viewers a range of different applications to choose from through their TV. It features games for the kids, news and information, learning, enhanced coverage of major events and more – all at the touch of a button on the remote control. The service is easy to use, with clearly accessible screens combining a mix of text, video, audio and interactive features. BBCi is still unique in that it is completely free and universally available across all three of the UKs digital TV platforms (terrestrial, satellite and cable). This year the service has launched a number of ground-breaking new features such as catch up TV – which integrates video on demand into the heart of the interactive TV service. BBCi is also at the forefront of the BBCs thinking about cross-platform development applications such as the new Studio Runners childrens game exemplify how websites and mobile can actually complement the interactive TV experience rather than being competitors.
So no Emmy this year, but being nominated in itself is amazingly great.
Next year… next year…